Thursday, May 16, 2013

Treasure Chest Thursday -- 1912 Phillips Andover Yearbook

The Pot Pourri, Phillips Academy, Andover, Massachusetts yearbook for 1912.

My paternal grandfather, Arnold G. Tew, attended Phillips Academy in Andover, Massachusetts 100 years ago.  Elsewhere on The Prism I have occasionally posted excerpts from his 1913 Line-A-Day diary, which records his daily activities at Phillips Andover 100 years ago this year.

The Phillips Andover Yearbook for 1912, the Pot Pourri, is not merely a compilation of photographs and descriptions of the students of 1912 and their various activities, it is also a resource for insight into the times and lifestyle of the mostly very privileged students via the advertisers and advertisements in the yearbook.  

It is interesting to peruse the advertisements to see what firms and products were targeted at these teenaged young men with presumed bright futures involving financial and social success.  Many adverts are by the likes of Tiffany & Co., the Pierce-Arrow Motor Car Co., Aetna Insurance Company, Packard Motor Car Co., and The White Company: Manufacturers of Gasoline Motor Cars, Trucks and Taxicabs.  

The products and services being marketed to these young men include all manner of high-end accessories and luxuries such as Waterman's Ideal Fountain Pen, exclusive tailors and haberdashers, expensive restaurants and hotels, portrait-quality photographers, premier boot and shoe makers, upscale sports outfitters, custom straw hat producers, various jewelers, and elegant transportation options such as "KATY" train service on the Missouri, Kansas & Texas Railway (The MK&T) that provided, "The Route of Unlimited Comforts To Oklahoma, Texas and The Southwest" on two "Fast Limited Trains" -- The Katy Limited and The Katy Flyer, each with "electric lighted sleeping cars and all modern conveniences." 
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The scanned image of the 1912 Pot Pourri is from the original yearbook in the collection of the author.   

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Copyright 2013, John D. Tew
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